Auction cum Sponsorship: Your Gateway to Pro Racing Dreams

Every rider who throws a leg over their bike dreams of going faster. But the jump from weekend track days to professional racing has always felt like a canyon too wide to cross. That gap just got a whole lot narrower at Motofy Arena, Jaipur.

The Auction cum Sponsorship model at Speed Orion Cup is changing how talented riders break into the professional racing world. When you finish in a top category, you enter the auction pool at a ₹35,000 base price. Brands then bid to sponsor you, covering your race costs, gear, and sometimes even your season calendar. This is not just prize money you spend and forget. This is a brand backing your racing journey.

What makes this model revolutionary is the spotlight it puts on rider talent. Brands are not looking at your social media follower count or your family connections. They are watching your lap times, your racecraft, your consistency under pressure. The track becomes your resume. Your performance is your pitch. For the first time, a rider from any background with real skill can attract serious sponsorship based purely on what they do on tarmac.

The auction also creates a level playing field. Riders who could never afford a racing season now have brands competing to back them. The better you ride, the higher the bids, the stronger your support system becomes. And once a brand invests in you, doors open: better equipment, coaching, entry into bigger championships, and a network that can carry your career forward.

Speed Orion Cup at Motofy Arena, Jaipur, happens 24-26 January 2027. Rider entries close 29 October 2026. If you have been turning fast laps and wondering how to take the next step, this is it. Your riding does the talking. The auction does the rest. Register at bikerbuddy24.com/OrionCup.html and put your talent in front of the brands that matter.